Shiseido

Proposing a visual language for Shiseido’s brand and social platform. Rather than focusing on the physical attributes of women, it is about celebrating their ‘quiet confidence’ which redefines The Shiseido Woman. The guide sets up the visual direction, including photography (beauty and product shots), illustrations, artistic interpretations, whilst staying true to Shiseido’s beauty philosophy and the brand’s DNA.

 

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• The Shiseido Woman •

 
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• Brand Texture •

 
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• Illustration Direction •

 
shiseido_brandbook_illustration1.jpg
 
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• Brand Categories •

 
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shiseido_brandbook_makeup1.jpg
 
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shiseido_brandbook_suncare1.jpg
 
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shiseido_brandbook_ultimune1.jpg
 
 
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• Product Shots •

 
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• ありがとうございます •

 

Client: Shiseido
Agency: BBH Singapore
Role: Art Director + Visual Designer
Creative Directors: Scott McClelland + Kissinger Twins
Copywriter: Stephanie Gwee