Developing a smart visual identity and branding to organise and improve on Uber & UberEATS Asia Pacific’s social media presence. We called it the Trendhunter, subdivided into City Tours, City Facts, City Grams, City Hacks and City Eats. The main objective of this project was to come up with a strong visual language and tie between all its products. Unfortunately, this project got halted when Uber decided to exit the Southeast Asia market in 2018, but it was a pleasure working with the Digital Creative Director, Xander Lee.
Agency: BBH Singapore
Role: Art Director + Visual Designer
Creative Director: Xander Lee